Swarna Jewellers – The Goddess Beckons
This season is all about the Goddess and her different forms. And I am all inspired by the Devi. Celebrating all that is feminine, I wanted to do a blog post on jewellery featuring the Goddess. As I was thinking of approaching a jewellery house, I could only think of Swarna Jewellers. Reasons were many. It is not just the BIS mark which is the hallmark of good quality but more importantly, it is a matter of trust and the bonds formed. Swarna Jewellers have always believed in forging bonds with their customers, with excellent service and customized designs.
Swarna Jewellers- Beautiful combination of pearls, pink stones and Lakshmi
Swarna Jewellers have their own team of expert craftsmen who bring these designs to their customers, working on them at their production unit ‘Swarnodyama’. Swarna Jewellers was established in 1964 by the Late Gujjadi Narasimha Nayak and the legacy has been passed on to the family. All their branches are managed by the family, which gives it the distinctive touch of a family owned business with traditional values and modern outlook. Having traditional and contemporary designs, I was spoilt for choice. I decided to go with the theme of Devi and love it that I got the opportunity to present my readers with the different designs featuring the Goddess and all that is divine.
Swarna Jewellers- Devi
Just as the Lotus rises above the murky water with its pristine beauty intact and unblemished, the Goddess calls to us to rise above our ego and reach the divine state of self realization. It is the Lotus, which is divine that inspires divinity. The Goddess Mahalakshmi sits in a pink lotus in full bloom and also has it in her right hand. She is the Goddess of good fortune and wealth. Ma Durga, the Goddess of power is adorned with a garland of lotus. Goddess Saraswathi is worshipped for wisdom and her divine seat is the white lotus. Lotus has a divine significance not just in Hinduisim but also in Buddhism. The Lotus is purity, spiritual awakening and rising in divinity. Swarna Jewellers have many beautiful pieces with the Lotus as inspiration.
Swarna Jewellers- Inspired by the Lotus
Swarna Jewellers- The Lotus and Lakshmi
Saraswathi is the one who leads to the essence of self knowledge…She is the Goddess of knowledge, music, wisdom and learning. Raja Ravi Verma’s painting comes to mind, whenever we think of Goddess Saraswathi. The Veena is her musical instrument and she is the muse of the artist. Swarna Jewellers have translated this Goddess of wisdom to Gold with designs inspired by traditional features.
Swarna Jewellers- Saraswathi with the Veena
Swarna Jewellers – Intricate designs with the peacock
The Ashtalakshmi are the eight forms of Mahalakshmi symbolizing the eight forms of wealth. Wealth is not just money or riches, but also good health, progeny, abundance, knowledge, strength and power. Ashtalakshmi is popularly depicted on Kalashas (the urn used to water the holy basil and in Puja) in silver which is an integral part of any household. At Swarna Jewellers, the Ashtalakshmi is seen on this waistband in solid gold.
Swarna Jewellers – Ashtalakshmi
Swarna Jewellers- Jhumkas in antique finish
Using antique dyes, there were many pieces in antique to tempt me. I especially loved the beautiful Jhumkas with Lakshmi, the parrots and the peacocks which have a special significance in our Vedas.
Swarna Jewellers- Parrots and pearls
Swarna Jewellers- A small budget but a class apart.
Swarna Jewellers- Jhumkas in antique finish
The handmade Nakasu work with Siva’s family being lifted by Ravana was one piece I couldn’t resist in this post. The beauty and intricacy of the work is mind blowing. Gold as such needs no introduction, but this piece is truly marvelous.
Swarna Jewellers- Ravana in the service of Eeshwar’s family
Swarna Jewellers- Intricate Nakasu work
Swarna Jewellers have their branches in Mangaluru, Udupi, Hubballi, Sirsi, Dharwad and Bengaluru (Click here for the address). Swarnodyama, the production centre provides a platform to the creativity of their designers and craftsmen. In fact, they also promoted and helped Manipal institute create a Jewellery Design and management course. Motivated by excellence and traditional values, they have also crafted jewellery for the GSB Seva Mandal Ganapathi with no profit margin. When I spoke to Ajay Gujjadi at their Mangaluru branch, he said that it was an act of service and not business. They also specialize in temple art and jewellery.
Swarna Jewellers -The traditional Mishri in a contemporary design. With a screw it can also be used as a waistband for kids
Though I am in a ‘no shopping’ phase, a girl can always dream and plan. So this festive season I have earmarked the designs I loved and have made plans to make these my very own. The ‘Swarna Sanchaya’ scheme is just the thing for me. I get to fix the amount for a monthly investment for ten months and have to buy the jewellery by the twelveth month. The best part is that I can pay the monthly amount on any day of the month and the gold rate of that particular day is considered for the purchase. So it works quite like an SIP and the prize is my favourite piece of jew ellery. Yippee!!
This festive season if jewellery shopping is on your agenda, do check out their designs.
Lots of Twinkles to all of you.
Happy Festival!
Anupama
PS- This is a sponsored post but the opinions expressed are my own and not influenced in any way.